Adidas

Team GB Kit Launch

London

For CSM

Project Brief

To celebrate the launch of Adidas' new Team GB olympic kit in partnership with British designer Stella McCartney, the brand required an exciting launch event.

Our Solution

Having been granted exclusive access inside The Tower of London, the venue played host to some of the country's top athletes, showcasing the new Team GB kit. Richard and his team produced a powerful display incorporating elements of Team GB heritage, the athletes in action, and showcasing the the kit to maximum effect.

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