Rugby World Cup
Rugby World Cup Projection
City Hall, London
To raise awareness and anticipation for the 2015 Rugby World Cup, a large-scale projection was required to advertise the upcoming event to passers-by in London.
Through the latest digital video-mapping technology, Richard and his team directed the creation of a large-scale projection, transforming London’s iconic City Hall into a larger-than-life rugby ball. The projection advertised the 500-day countdown to the event and was a great success in generating media attention and publicising the event.