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Rugby World Cup

Rugby World Cup Projection

City Hall, London

For CSM

Project Brief

To raise awareness and anticipation for the 2015 Rugby World Cup, a large-scale projection was required to advertise the upcoming event to passers-by in London.

Our Solution

Through the latest digital video-mapping technology, Richard and his team directed the creation of a large-scale projection, transforming London’s iconic City Hall into a larger-than-life rugby ball. The projection advertised the 500-day countdown to the event and was a great success in generating media attention and publicising the event.