NFL

NFL Animatronic PR Stunt

London

For CSM

Project Brief

To mark the historic game between the Miami Dolphins and New York Giants at Wembley Stadium, the NFL commissioned an animatronic replica of Miami Dolphins star Jason Taylor.

Our Solution

To produce this larger-than-life stunt, Richard and his team members got busy preparing the creation of the world's largest ever animatronic human exterior. Towering at 8m tall and weighing more than a tonne, the animatronic had a movable face, feet and arms. His bespoke kit was made from nearly 150 square metres of official NFL fabric. Having met approval from NFL fan Christian Slater and mayor, Ken Livingstone, giant Jason Taylor did a tour of London before making his way to Wembley Stadium in time for the big game.

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