Social Media Campaign
Large-Scale Building Wraps and Live Projections
London, Warsaw, Paris, Mumbai
As part of AVIVA’s You Are The Big Picture campaign, the multinational insurance company commissioned the creation of multiple large-scale building wraps and live large-scale projections. The content featured real stories of customers and employees, promoting the company's core values.
Those wishing to be a part of Aviva’s first global campaign could enter through Aviva’s social media platforms. The team then directed the creation of large-scale building wraps and live projections, featuring real customers and employees of AVIVA. Each was presented on landmark buildings around the world, including London, Warsaw, Paris and Mumbai.